First of all, if you type the word "influencer" in #Google Chrome or any search engine, you will get an error response. The word is basically a world wide web invention for your online influence in your area of expertise. #Klout and #Kred are datamines that collect all of the users social media information, such as Facebook friends, Twitter followers, blogger subscribers, Youtube subscribers, Myspace friends and more.
The higher score means more rewards and freebies for the person with the higher numbers. On #klout , you fall in between 0-100 and on #kred 0-1000 ratios.
What does this mean for you? Companies such as WalMart, Pepsico , Ebay, Sony, and thousands more, with more major companies joining this new form of advertising , to gear in on their customer conversations , sales conversions, and many other technical interactions. As the blogger or social network guru, this means money for you. Money to post, tweet, or pin your love of the products you use.
Red Bull sent me a free four pack , just to post my picture with the happy can in my hand. I receive free business cards from Vista and Moo, I also get free magazines from so many different publishers, that it is always a pleasure to go to my mailbox.